Most ADVANCED MASTERMIND & Technical Local SEO Course Ever Created {May – July 2024} SOP
Main Signals Needed
If Needed
- Update GBP Name: Add Location plus Keyword, then Business Name.
- Update URL:
- Exact domains work too.
- Add a keyword within the URL.
- Use GBP Booking URL to add a keyword within the URL.
Formula:
- Keywords closest to the front.
- City should be the first word.
- CITY + Keyword + Brand.
GBP Listing Optimization
- Focus on one GBP category only.
- Add service keyword within the product post name.
- Use the product source page for the product post description.
- The main service keyword or entity terms should be the product image name.
Service Descriptions:
Add the main service keyword with location or entity terms within the service name and service description.
Method 1 Verification Walkthrough Part 1 (INSTANT METHOD):
- GBP Name should closely match the domain.
- GBP NAP details should match on the homepage, Contact Us page, and About page.
- Location page should match the phone number and address.
Brock demonstrates how to use https://massivepagebuilder.com/get-started-with-massive for creating websites.Brock demonstrates how to create and verify a website in Search Console and optimize it according to the Google Business Profile details.
Method 2 Verification Part 1 – Overview (Seed Method)
Quick overview of the seeding method GBP verification process (10 to 21) days
1. Gmail Accounts
-Two Total accounts (1-Domain) (2-Workspace) regular email, domain Gmail or manager.
-Fill out the main info – name, home add, work add, etc.
-Connect Search Console (DNS Only) GTM, GA
2. Citations
-Create your main citations
-Yelp, Facebook etc..
-Bonus points if you drop a PR
3. Seeding
-Wait 10 to 14 days….sometimes longer
4.Final
-Finally, you will be able verify categories at will, Roofing, Lawyers, Locksmiths, all the crazy tough ones.
Keyword Research – Entity Mapping
Entity Based Keyword Research
1 Parent Topic/Category
2 KW Variations / Synonyms – MOST IMPORTANT
3 Related Entities
Remember
Relevancy is the key
Entity Mapping
Do a Google keyword search; the best way to find synonyms is in the bolded keywords.
Use https://serpapi.com/ to conduct entity keyword research.
Save the keyword research in a spreadsheet.
Examples
1 Parent Topic/Category
Plumber
-Water heater Repair
-Leak Detection
-Slab leak Detection
-Drain Cleaning
Roofing Contractor/Roofer
-Roof Repair
-Roof Replacement
-Commercial Roofing
TPO Roofing
Personal Injury Attorney
-Auto Accident Lawyer
-Motorcycle Accident
-Truck Accidents
-Slip & Fall Cases
Dog Bite Lawyer
Sentiment Analysis
PI Law Firm
-Personal Injury Attorney
-Personal Injury Lawyer
-Personal Injury Firm
Plumbing
-Plumbing Company
-Plumbing Services
-Plumber
Roofing
-Roofing Company
-Roofers
-Roofing Contractor