Google Business Profile POSTING That Ranks!

“Update” Posting 101

SOP: Updating Google My Business (GMB) Posts

Frequency: Monthly

Purpose: To build relevancy, enhance visibility, and engage with the audience

Step-by-Step Procedure

  1. Content Generation:
    • Tool: Use AI tools such as ChatGPT.
    • Process:
      • Open ChatGPT or any preferred AI content generation tool.
      • Input relevant keywords and topics related to your business.
      • Generate a concise and engaging post (aim for 150-300 words).
      • Review and edit the content for accuracy and relevance.
  2. Select and Upload High-Quality Photos:
    • Criteria for Photos:
      • Ensure photos are clear, high-resolution, and professional.
      • Images should be relevant to the post content or business activities.
      • Avoid stock photos; use original images whenever possible.
    • Preparation:
      • Edit photos for clarity and appeal using photo editing software if necessary.
      • Ensure the image size meets GMB requirements (720×720 pixels minimum).
  3. Posting the Update on GMB:
    • Access GMB:
      • Log in to your Google My Business account.
      • Navigate to the business profile you wish to update.
    • Post Update:
      • Click on the “Posts” tab located in the dashboard.
      • Select the type of post (e.g., Update, Event, Offer).
      • Paste the content generated from the AI tool into the text box.
      • Click on “Add Photos” to upload the relevant image.
    • Review and Publish:
      • Double-check the content and photo for any errors.
      • Ensure all information is accurate and aligns with the business’s branding.
      • Click “Post” to publish the update.

     

    Down and Dirty Quick Overview

    GMB Quick Overview SOP

     

    Objective:

    To optimize and maintain a Google My Business (GMB) profile for improved visibility and customer engagement.

     

    Overview:

    1. Visibility of Contact Information:
      • Ensure that the phone number and address are prominently displayed on the location page. This enhances customer accessibility and trust.
    2. Consistency in Domain and GMB Name:
      • The domain of your website must closely match the name on your GMB profile. Consistency between the domain and GMB name helps build credibility and improves search engine rankings.
    3. Avoid Spammy Practices:
      • Do not engage in spammy practices, such as keyword stuffing or providing misleading information. Maintain a professional and honest profile.

    Tips for Effective GMB Management:

    1. Keyword Sensitivity:
      • Be mindful of the keywords you use in your GMB profile. Google automatically flags and suspends listings with certain keywords. Use relevant keywords that accurately describe your business but are not likely to be flagged.
    2. Appropriate Category Selection:
      • Select a category that accurately represents your business niche. Avoid using categories that appear spammy. Proper categorization helps Google understand your business and display it to the right audience.
    3. GMB Verification Process:
      • Always opt for email verification during the GMB setup. Google will send an email to the domain associated with your business.
      • If the verification status remains pending for more than 10 minutes, do not be alarmed. It is normal for the process to take a few days. Patience is required, and the listing will go live in due course.

    “OFFER” Posting – Target KWs

    GMB “Offer” Posting SOP

    Objective:

    To enhance visibility and engagement on Google My Business (GMB) by posting targeted offers.

    Frequency:

    Post GMB offers once a month or once every quarter.

    Steps to Add an Offer:

    1. Create an Eye-Catching Title:
      • Example: “Water Heater Repair Services Riverside – FREE Consultations”
      • Include a strong call to action.
      • Use a relevant icon to draw attention.
    2. Set Offer Dates:
      • Input a clear start and end date for the offer to create urgency.
    3. Add Detailed Information:
      • Provide more relevant details about the offer.
      • Use necessary hashtags to increase reach and visibility.
    4. Utilize the Coupon Code Section:
      • Input keyword variants in the coupon code section to optimize for search.
    5. Upload a High-Quality Image:
      • Use an attractive and relevant picture to enhance the offer’s appeal.

      Example of an Effective GMB Offer Post:

      Title: “Water Heater Repair Services Riverside – FREE Consultations”

      Dates:

      • Start Date: June 1, 2024
      • End Date: June 30, 2024

      Details:

      • Get your water heater checked by our expert technicians.
      • Free consultations available throughout June.
      • Call now or visit our website to book your appointment.
      • #WaterHeaterRepair #RiversideServices #FreeConsultation

      Coupon Code:

      • WHRIVERSIDE20

      Image:

      • Upload a high-quality image of a technician working on a water heater.

      By following this SOP, you can create effective GMB offers that attract more customers and enhance your business’s online presence.

      “Event” Posting Part 1 – Both Methods

      GMB “Event” Posting SOP – Part 1

      Objective:

      To build keyword relevancy, improve ranking, build trust, reduce spam score, and show active engagement with the local community.

      Steps to Create a GMB Event Post:

      1. Research and Planning:
        • Understand Your Audience: Identify local community interests.
        • Keyword Research: Use tools like Google Keyword Planner to find relevant keywords for your event.
      2. Gather Resources and Content:
        • Event Title: Create a catchy title with primary keywords (e.g., “Burlington Appliance Repair FREE Consultation”).
        • Event Details: Include date, time, location, agenda, and a detailed description.
        • Media: Use high-quality images or videos relevant to the event.
        • Call to Action (CTA): Choose a compelling CTA like “Register Now” or “Join Us.”
        • Frequently Asked Questions (FAQs): Include common questions to clarify event details.
      3. Create the Event Post on GMB:
        • Login to GMB: Access your Google My Business account and go to the “Posts” section.
        • Select ‘Event’ Post Type: Choose the ‘Event’ option.
        • Input Event Information: Enter the title, date, time, location, and description with relevant keywords.
        • Add a CTA: Insert a clear CTA.
        • Upload Media: Attach high-quality images or videos.
        • Embed Links: Include links like YouTube videos for more engagement.
      4. Promote the Event on Other Platforms:
        • Eventbrite: Post your event on Eventbrite.com to reach a wider audience.
        • ActiveKids: Use ActiveKids to promote events aimed at children and families.
        • Riverside Pride: List events on Riverside Pride to connect with the local community.
        • MyCityScene: Utilize MyCityScene to advertise local events and attract nearby attendees.
      5. Monitor and Adjust:
        • Track Engagement: Use GMB insights to monitor views, clicks, and engagement.
        • Gather Feedback: Collect feedback from attendees to improve future events.
        • Refine Future Posts: Use insights and feedback to enhance future event postings.

      Example Events:

      1. Burlington Appliance Repair FREE Consultation:
        • Title: “Burlington Appliance Repair FREE Consultation”
        • Details: Highlight the address, agenda (e.g., types of repairs discussed), and embed a YouTube video about common appliance issues.
        • FAQs: Answer questions like “What is covered in the consultation?” and “How to book an appointment?”
      2. Riverside Community Events:
        • Events: “Riverside Community Flower Show” and “Walk with the Animals”
        • Details: Provide event dates, locations, and descriptions. Include high-quality images or videos showcasing past events. Embed relevant videos and provide answers to common questions.
      3. Brooklyn Bridge Walk with Morgan Injury Attorneys:
        • Title: “Brooklyn Bridge Walk with Morgan Injury Attorneys”
        • Details: Highlight the event’s purpose, starting point, and schedule. Embed a video about the importance of community walks and provide FAQs about the event.

      By following this SOP, you can create effective GMB event posts that attract attendees, improve keyword relevancy, build trust, and demonstrate your business’s active involvement in the local community.

      “Event” Posting Part 2 – Juice

      GMB “Event” Posting Part 2 SOP

      Objective:

      To create and promote events on GMB and Eventbrite, increasing engagement and visibility within the local community.

      Steps to Create an Event on Eventbrite:

      1. Log in to Eventbrite:
        • Access your Eventbrite account or create one if you don’t have an account.
      2. Create a New Event:
        • Click on “Create Event” and fill out the following details:

        Event Title: “Riverside Plumber Meet-Up – Who is the Best Plumber in Riverside?”

        Necessary Information:

        • Address: Enter the location of the event.
        • Phone Number: Provide a contact number for inquiries.
        • Ticket Availability and Capacity:
          • Set the total number of tickets available.
          • Specify the event capacity.
      3. Upload an Image:
        • Choose a high-quality image relevant to the event.
      4. Optimize Information:
        • Proper Heading: Ensure the event title is clear and eye-catching.
        • Subheading: Add additional important information about the event.
        • Add Links:
          • Include links for reviews.
          • Provide a link for driving directions.
      5. Add FAQs:
        • Use the “People also ask” section on Google to find common questions and answers.
      6. Add Agenda:
        • Outline the schedule of the event to give attendees an idea of what to expect.
      7. Add a Business Profile Image:
        • Upload a professional image representing your business.
      8. Add Contact Information:
        • Include contact information, home address, billing address, and shipping address (if applicable).
      9. Save the Event:
        • Review all details and click “Save”.
      10. Copy Event Link:
        • Once the event is saved, copy the event link from Eventbrite.

      Steps to Create a GMB Event Posting Using Eventbrite:

      1. Log in to Google My Business:
        • Access your GMB account.
      2. Create a New Event Post:
        • Go to the “Posts” section and select the “Event” post type.
      3. Input Event Details:
        • Event Title: “Riverside Plumber Meet-Up – Who is the Best Plumber in Riverside?”
        • Start Date and End Date: Enter the event dates.
        • Event Details: Include a detailed description of the event, agenda, and any additional information.
        • Add the Eventbrite Link: Paste the copied Eventbrite event link in the appropriate section on GMB.
      4. Upload an Image:
        • Use the same high-quality image uploaded to Eventbrite.
      5. Publish the Event:
        • Review all the information and click “Post”.

      Additional Resources:

      By following this SOP, you can effectively create and promote events on both Eventbrite and GMB, increasing your event’s visibility and engagement within the local community.